CMR's design services are professional, detail-oriented, and timely. Our approach to copy and design work is tailor made to fit the needs of each client. We can accommodate a la carte services or create a multi-collateral promotional package that will work for your business and budget. Plus, give you the results you need. At CMR, we offer a variety of copywriting and design services that are customized to fit your business. Through design, we can help you improve and transform your company's image.
Copywriting
At CMR, we turn mere words into powerful persuaders of your product or service. The job of good copy is to get inside the hearts and minds of your target audience and persuade them to become your loyal customer. Good copy offers every person who reads it a solution (you!) to their problem . . . and a fulfillment (you again!) to their desire.
Good copy should always persuade the writer into action. This "action" can be calling your number, visiting your website, buying your product, attending your event, clicking a link, telling a friend, taking your call, going to your store, etc. Effectively using words to sell your product or service can make a huge difference to your bottom line. It's why copy is king in marketing.
CMR offers copywriting for every medium:
Typeset and Layout
Once you have killer copy, presenting it in a pleasing and eye-catching way is important to the success of your company. Typesetting involves the presentation of your copy. It includes selecting a font or type style and type size.
Typestyles are chosen for their readability, and should harmonize with the overall design. Page layout centers on the arrangement and style treatment of content (your copy)and elements (your photos or graphics) on a page.
CMR will create typesets and layouts that will accentuate and highlight the positive aspects of your business.
Logo Design
Your logo is essential to the branding of your company. Logos are the face of your company and identify you to customers. Whether on your company's website, stationary or business cards, your logo is the first thing that existing and potential clients notice.
All materials containing your company's logo should tie to one another graphically, and should convey the same look and feel. Your stationary, brochures, and other promotional materials do not have to match completely, but should share some consistent elements.
CMR can design a professional and effective logo that will get your business's message across to your customers and will help market your brand.
Re-branding Projects
Brands are at the heart of the intangible assets of a company. Successful branding helps increase the loyalty of your customers. Rebranding is the process by which a product or service that was developed with one brand, company, or product line is marketed or distributed with a different identity.
Rebranding may involve changes to the brand name, brand's logo, image, marketing strategy, and advertising. These changes are made with your company and customers in mind. Rebranding can have a beneficial impact on your company and improve your bottom line.
At CMR we will rebrand your company with the utmost sensitivity and care to attract new business and increase the loyalty of previous or existing customers.
Start-up Company Design
Start-up companies are faced with endless branding and marketing possibilities. You need to make smart decisions to ensure success right from your launch. Knowing how you want to portray your business to your customers is vital to the success of your start-up company.
CMR can take your dreams and hopes for your new business and turn them into a business image your potential customers will identify with. What's more at CMR, we can make it all happen all within your marketing budget. Let CMR design and enhance your company's image.
Promotional and marketing materials
Promotional and marketing materials are articles of merchandise that we can imprint with your company's name, logo, or slogan, and can be given away at trade shows, expos, conferences, and used as part of marketing campaigns. These materials promote brand awareness, facilitate employee relations and events, can help increase traffic at expos and trade-shows, improve public relations, introduce new products, and generate new customers.
Postcards/Brochures
Sending postcards to existing or potential clients can help promote new services or products, increase brand awareness, and expand your client base. CMR can help you put together a mail plan to get your business noticed through the blending of effective copy and design
A company brochure outlines your products or services can be an effective tool for raising awareness of your business and persuading a customer to buy what you have to offer. They're great to hand out at events, or slip into an envelope with a tightly-written sales letter to clearly promote your business. Many brochures can also be designed to be a self-mailer to generate sales and/or leads.
Let CMR expand your presence with highly effective sales pieces to generate sales and new leads to quickly grow your business.
Business Cards
Your business card may be the first time a potential client learns of your company. Make sure you make an excellent first impression. Business cards are also an essential networking tool. With a captivating visual design and clearly displayed information, your business card can effectively market and promote your company.
Let CMR design a business card for you that will get your message across and put you and your company's name out there.
Coupons and booklets
Coupon booklets are a marketing tool that can be used to promote your business's products and/or services. They can be personalized to fit the needs of your business and can be a valuable leading and marketing tool for your company.
Signage/banners/buttons
Signage identifies your business and attracts customers. Banners bear symbols, logos, or messages that your company wants customers to see. Make sure your signage and banners make a big impact, grab attention and generate excitement for your products or services.
Illustration
The goal of illustrations is to provide a visual representation of your copy to help explain and decorate your information visually. CMR can provide exciting and visually appealing illustrations for websites or promotional materials that will attract customers to your brand
Photography
In marketing, a picture can be worth a thousand words. That's why it's important to have the best photo to match your company's message and image. At CMR our design team works hard to find the right photo for your marketing needs.
With photography, you can utilize "stock" photography or use photos taken just for your unique needs. The CMR design team scours the large photo shops for just the right photo at the right price. But, we also have a large source of regional photography to bring the beauty and imagery of the South Shore to any of your promotions. What's more, we can also provide you with a customized photo shoot if you want to get just the exact shot you want.
At CMR, we offer this greater layer of flexibility to meet your budget and image needs.
Web Design and Redesign
Web Planning & Site Development
Web Maintenance
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