Wednesday, September 8, 2010

Event Photos

WeddingsOnCapeCod.com Bridal Expo
WeddingsOnCapeCod.com Bridal Expo
Taken by You Ought to be in Pictures!

Enter Gallery ]

C+M=R

Creating + Marketing = Results

10 point marketing assessment

10 Must-know Answers to Grow Your Business:

  1. Do you have a marketing plan?
  2. Do you love your logo?
  3. Do you know your customer?
  4. Do you break through the clutter to get your customer's attention?
  5. Do you effectively use your database to build your business?
  6. Do your marketing materials give you the blockbuster results you need?
  7. Do you use the latest technology to woo your customers?
  8. Do you wish your website could generate more sales and leads?
  9. Do you want unbelievable exposure on the South Shore and beyond?
  10. Do you wish you had the time to get all your marketing done?

Now all you need to ask yourself is: Can't afford a full-time marketing genius? You don't need one. You can save money and lower overhead by hiring CMR as your marketing genius. We offer you the flexibility and fresh perspective for creating marketing results to grow your business - quickly and affordably. Call us today at 508-224-4044.

Do you have a marketing plan?
A good marketing plan can be the difference between red ink or black ink. A smartly executed marketing plan can quickly increase sales, traffic and leads for your business. A strategic marketing plan can significantly impact your bottom line and grow your business.

At CMR, we believe your marketing plan should reflect your goals, your needs and your budget... not our goals. It should be unique to you. That's why we don't have any "cookie cutter" plan to push on you. Instead, we use our decades of marketing expertise to transform your goals into a workable marketing plan that fits your budget to grow your business.

Let CMR help you develop a marketing plan that can take your business to new heights. And if you already have a plan, we'd be happy to review it and suggest ways to increase your plan's impact on your business.

Do you love your logo?
If the answer is yes, that's great! Let CMR help you increase your logo's visibility in the community. We can suggest partnership and sponsorship deals that get your logo - and your business - noticed. We can review your current business and marketing materials to see if your logo is being used for the greatest impact. Let's get your logo working hard for you.

If the answer is no, CMR can help you develop a logo that truly represents your business. Your logo is often the first impression many potential customers may have of your business. This one graphic speaks volumes about your business. Working together, we can make sure it's saying the right thing.

Do you know your customer?
Effective marketing today isn't about selling. It's about persuading. It's about understanding the fears, needs, hopes and dreams of your customer and prospects so you can present your product or service as a solution to his problem or desire.

Through dedicated research, CMR can help you uncover your prospects highly specific beliefs, desires and emotions. Once you know this, you can determine what he wants and then give him what he wants. You persuade him through benefits, facts and credibility that you are what he most desires, needs or wants.

Knowing your customer is critical to growing your business. Let CMR help you get better acquainted.

Do you break through the clutter to get your customer's attention?
Today, customers are bombarded in every media with advertising and marketing messages. According to Google, the average American sees about 3,000 advertising messages a day. Businesses spend $620 billion a year to bring them to you.

At CMR, we effectively combine the use of persuasive copy with eye-catching design to make your marketing stand out in a crowd. We also help you establish your USP or Unique Selling Proposition. What's the one promise your product or service can make that your competition cannot. Is it faster, stronger, smarter, cheaper or better. You want to shout your USP loud and clear in all your marketing messages.

From signage to events to email and direct mail, we know what works to get your USP noticed. We can help you break through the clutter and grab your customer by the eyeballs. You have about 3 seconds to capture attention. Be sure those 3 seconds are interesting and intriguing to your customer.

Getting your customer to see you is vital to growing your business. CMR can help you shine a bright spotlight on your business.

Do you effectively use your database to build your business?
Your database of names could be a gold mine to growing your business. For small businesses, acquiring new customers is as necessary as breathing. But once that prospect becomes your customer, you can up-sell, cross-sell and repeat-sell across your entire product or service line.

That's why your database can be like "found" money if you're using it to its maximum capability. That's because it costs a lot less to communicate with your database then the outside world. Marketing your existing products or services to your current customer is the easiest way to impact your bottom line.

Database is simply another word for the names, addresses, email and phone numbers of your customers. Are you effectively communicating with your database to build loyalty for your business? Do you segment your database by demographics or products bought to effectively up-sell or cross-sell? Have you "trained" your database to look upon you as the expert to solve their needs? Are you building your database? You can.

CMR can help you build relationships with your customers through effective use of your database. It's a cost-effective way to quickly grow your business.

Do your marketing materials give you the blockbuster results you need?
Nothing frustrates small businesses more than the time, effort and money that go into creating marketing materials that don't give you the results you need. At CMR we understand your marketing dollars are precious and they have to deliver.

Why not turn to team of marketing experts who have brought in millions of dollars for their clients? We can review your current materials and instantly suggest at least 3 ways they can be improved. Are your benefits clearly stated and match your prospect's needs and desires? Is your offer attractive and competitive? Is the design of the materials eye-catching and working hard to present your business as the best solution for your prospect?

CMR can give your marketing materials the facelift they need to deliver the blockbuster results to grow your business. Or if you don't have any marketing materials or need new ones, CMR can create results-driven marketing materials to grow your business.

It's what we do. It's who we are - Creating Marketing Results.

Do you use the latest technology to woo your customers?
Technology today is moving at lightning speed. While that may appear daunting, it can also be a boon to your business. Online technology marketing is often less expensive than print marketing. For example, ads and banner ads on websites are often less expensive than print advertising. Your ad on the right website can generate numerous leads for your business.

Email marketing, e-newsletters and e-zines are less expensive than print marketing - faster and more effective too! SEO or Search Engine Optimization, Adwords, Blogs and the new Social Media sites like Facebook, Twitter and Linkedin can also be cost-effective ways to be found by your prospects. The new technology is here to stay and CMR can help you master it.

CMR can show you how the new technology can reach new people and open up new paths to grow your business cost effectively.

Do you want your website to generate more sales and leads?
Everyone needs a website. Research shows that businesses today are not considered credible unless they have a website. You want your website to be a reflection of the high-quality standards of your business. You need to attract visitors who are looking for your product. Your website should establish your branding, generate leads, easily explain your products and services and their value to the visitor, build a relationship through exceptional customer service, and promote repeat visits.

Not an easy task. But CMR can help. If you currently have a website, we'll analyze it and present recommendations to improve traffic, sales and leads. If you don't have one, CMR can get you online very affordably in as little as 2 weeks with an effective website to grow your business.

Do you want unbelievable exposure on the South Shore and beyond?
The South Shore is one of the fastest-growing areas of Massachusetts. CMR knows the South Shore. We're located here too. We have the marketing expertise, connections and networking skills to increase your business presence here. Whether it's through a well-attended trade show or expo, online marketing or direct marketing, we specialize in creating marketing results that work for you.

CMR is a full-service agency that offers you the service, quality and expertise of the big name Boston firms, but with the closeness, personal touch and lower prices of a South Shore location. Let us put our knowledge and South Shore contacts to work to grow your business.

Do you wish you had the time to get all your marketing done?
Everyone says time is money. But sometimes time is even more valuable than money. You're an expert in your business and we're an expert in ours - creating marketing results. Let us do our job for you, so you can do your job more effectively. We can free up your time so you can work more productively to do what you do best to service your current customers. We'll put our decades of experience to work for you bringing in new customers and generating new sales and increased loyalty from your current customers.

With CMR - the marketing experts - on your business team you can now get all your marketing done and quickly grow your business.

  

What Our Clients Say...

"I wanted to let you know that this was a fabulous event for me! You were right when you told us to expect many visitors. There were plenty. I thoroughly enjoyed it and look forward to many contacts from this event. Please keep me in mind for next year or for any other similar events that you know of. Thank you so much!
-- Deb Kane, KaiZen Computing

Assess Your Business!

Click here to take CMR's 10-point marketing assessment!